The Forge | 12-Week Intensive | One on One
The business
is not the
problem.
You've built something real. At some point, quietly, it started telling you who to be. The person it's been shaping you into is not the person you started as. That's what nobody has named yet. That's what we go after.
What Is Actually Happening
You've been solving
the wrong problem.
The business has been quietly replacing the person God called you to be. Not all at once. Not with a single decision. Slowly, over years, through pressure and reward and the relentless demands of keeping something alive.
That is what nobody names out loud. Not the burnout. Not the hours. Not even the family tension. The thing underneath all of it is that the business has become a louder voice than the one that called you into this in the first place.
No strategy fixes that. No system touches it. No hire solves it. Because it is not a business problem. It is a foundational problem, and it has been the whole time. The Forge is built for the owner who is finally ready to work on the right thing.
You've built something real. It still owns every hour of your day and you cannot figure out why stepping back feels impossible.
You say your faith is the foundation. But if you're honest, it doesn't make it into the room on Monday morning.
You're putting in 60-plus hours and your family is getting the version of you that's left after the business is done with you.
You've fixed the problem. More than once. It keeps showing up somewhere else and you're running out of things to blame.
You know something is fundamentally off. You just haven't found anyone yet who could tell you what it actually is.
If you read that list and felt it, you already know this is the right conversation.
Chris reviews every application personally and will tell you honestly if the fit is there.
What clients said by week three
Came in: "My team is the problem"
"I came into The Forge thinking my problem was my team. By week three I realized the problem was how I was leading the team. That distinction changed everything, and Chris saw it before I did."
Marcus T.
Business Owner | 12 Employees
Came in: "I need better systems"
"The Forge isn't comfortable. It's honest. Chris pushed me in places I didn't know I needed to be pushed, and pulled the business problems and the personal ones into the same conversation. That's rare."
David R.
Entrepreneur | $4.2M Revenue
About Chris Moore
I know this place.
I've lived here.
There was a moment where I threw my phone across the room. Growing business. Full calendar. Falling apart on the inside. I wasn't burned out from failure. I was burned out from building the wrong thing in the wrong order.
I had spent years studying the best leaders I could find. Built teams, managed acquisitions, consulted inside organizations at every stage of growth. None of it solved what was actually wrong. Because what was actually wrong was not the business. It was never the business.
For more than 20 years I have sat across from Christian business owners at every stage, from $300K to $200M in revenue. The pattern repeats so consistently I can see it in the first conversation. The problem is never where they think it is. It has never once been where they think it is.
The Two-Sided Coin
Why nothing
has held.
Most coaching works one side of a two-sided problem. Better strategy. Stronger systems. Clearer goals. And for a season it works. Then something slips. Because the person running the business was never developed alongside the business itself.
The Two-Sided Coin works both sides at the same time, in a specific sequence, because the left side has to be true before the right side will hold. The leader has to be developed before the business can be built correctly. That is not a philosophy statement. It is the architecture of every session in the engagement.
Identity unlocks
Attract
When you know who God called you to be, you know exactly who you are built to serve and who you are not. Every hiring decision and client conversation gets clearer.
Influence unlocks
Automate
When you've defined how you show up, you can design the business to carry your culture without requiring your constant presence. The business runs on your influence, not your hours.
Impact unlocks
Amplify
When you know what the business is for, you can build it toward something worth building toward. Enterprise value with a purpose behind it is a different kind of asset entirely.
What You Walk Away With
Two documents.
Built around you.
Yours to keep.
Most coaches hand you notes. The Forge hands you two documents that took 12 weeks to build and belong to you permanently. Not summaries. Not highlights. Instruments you can open five years from now and still know exactly who you are and where this business is going.
The I Am Declaration
Your leader document — built across weeks 1 through 10
Who I Am
A written, first-person declaration of who you are in Christ, fixed and unconditional, that does not change when a client fires you, a quarter goes sideways, or the pressure gets high. Most owners have never written this down. Once it is on paper, the business cannot talk you out of it.
How I Will Show Up
A personal covenant with the people you are called to influence, beginning with the ones closest to you, that defines exactly what intentional presence looks like for you in this season.
My Impact Vision
The answer to the question that surfaces in the quiet moments when the business is finally still: what is all of this actually for? Written down so it stops being a feeling that haunts you and becomes a direction you can actually move toward.
The Legacy Blueprint
Your business document — built across weeks 4 through 12
Attraction Clarity Profile
A precise picture of who you are built to serve, customers and team, and the filter you run every hiring decision through from this point forward. The wrong people in your business are almost always a symptom of unclear identity. This document removes the ambiguity permanently.
90-Day Automation Plan
The specific, named path to removing yourself from the center of daily operations without removing your culture or your influence. Delivered at week eight so there is time to actually use it before the engagement ends.
Legacy Vision Map
What this business is worth, what it is building toward, and what it needs to become so it outlasts your direct involvement. When you see the business from this angle, the daily decisions start to look completely different.
12 Weekly Sessions
60 minutes, one on one with Chris. Not a curriculum. Not a checklist. A real conversation built around what is actually happening in your business and your life that week.
Pre-Engagement Assessment
Completed before session one so the first hour is not spent getting oriented. Chris reads it carefully. The engagement starts with a clear picture of where you actually are, not where you think you are.
Between-Session Access
The moment that needs addressing rarely happens on a Tuesday at 2pm. Direct access to Chris between sessions means the coaching works in real time, not just in the scheduled hour.
The 12-Week Arc
Three phases.
One complete picture.
Every session has a primary focus. Both documents are built progressively so nothing gets dropped and nothing gets rushed. The bridge sessions, where the left side closes and the right side opens, are where most clients feel the framework click into place for the first time.
Weeks 1 through 4
Foundation
We begin with the truth. The pre-engagement assessment is reviewed, the real situation is named, and the Identity work starts in session one. By week four the foundation is solid enough to ask the first hard business question: who actually belongs in your world, and who has been quietly draining it?
Building toward
Weeks 5 through 8
Build
Move into Influence. The Coach Redmond principle developed and applied to your specific relationships and team. Then bridge to Automate: how does the business carry your culture without requiring you to be in the center of every decision? Week seven is a deliberate integration check.
Building toward
Weeks 9 through 12
Legacy
Family first. Then relationships, church, community. What are you called to build beyond the business? The personal legacy vision opens the enterprise legacy conversation. Both documents are completed in week eleven and reviewed together as one picture for the first time. Week twelve is the capstone.
Delivered
By Week Twelve
Not what you hoped for.
What clients actually report.
You lead from who you are, not from what the business needs
When identity is the foundation, pressure does not change your decisions. A bad quarter does not change who you are. You stop reacting and start leading from a position that does not move.
Your faith makes it into the room on Monday
Not as a tagline. Not as a value on a wall. As the actual operating system behind how you lead, how you make decisions under pressure, and how you treat the people around you.
Fewer hours. Real output.
Most clients move from 60-plus hours to closer to 40. Not by doing less but by doing the right things. Clarity about what actually matters produces more than longer hours ever could.
Your family gets the real version of you
Not the depleted version that shows up after the business has taken everything it needs. Being genuinely present at home is what clients mention most when they look back on the 12 weeks.
The business runs without you at the center
Systems, delegation clarity, a team that knows what to do, because you have finally stepped into the right role. The CEO seat instead of the operator seat. That distinction changes everything downstream.
You know what you're building toward
Legacy does not happen by default. You leave with a clear picture of where this business is going, what it will be worth, and what God has called it to be beyond the revenue it generates today.
In Their Words
They came in with
a business problem.
Came in: "My team is the problem"
I came into The Forge thinking my problem was my team. By week three I realized the problem was how I was leading the team. That distinction changed everything, and Chris saw it before I did.
Marcus T.
Business Owner | 12 Employees
Came in: "I need better systems"
The Forge isn't comfortable. It's honest. Chris pushed me in places I didn't know I needed to be pushed, and pulled the business problems and the personal ones into the same conversation. That's rare.
David R.
Entrepreneur | $4.2M Revenue
Came in: "I just need to work smarter"
I was working 65 hours a week and calling it growth. Twelve weeks later I'm at 42 hours, my margins are better, and I make it to my kids' games. The Forge didn't fix my business. It fixed my relationship with my business.
James K.
Business Owner | $2.8M Revenue
The Forge has four spots open per quarter. Chris reviews every application personally.
If the fit is not right, he will tell you that and point you toward what is.
This Is You
You're ready for The Forge if...
You own a business generating $300K or more and something still feels fundamentally off, even though the numbers look fine.
Your faith is central to who you are, not a category you manage separately from the rest of your life.
You're working 50 to 70-plus hours a week and you know, not just feel, that has to change.
You want a coach who tells you what you need to hear, not what will keep you comfortable and coming back.
You are willing to look honestly at both the business and the personal side of the equation at the same time.
This Is Not You
The Forge is not for...
People who want a group program, a mastermind, or a course format.
People looking for a quick tactical fix with no personal work involved.
Businesses under $300K that are not yet ready for this level of engagement.
Anyone who wants validation more than they want growth.
People who are not willing to connect what is happening in the business to what is happening in their life.
Before You Apply
The questions people ask first.
What exactly is The Forge?
A 12-week, one-on-one coaching intensive with Chris Moore. Every session is 60 minutes and built entirely around your situation. It is not a group program, a course, or a mastermind. The only person you ever work with is Chris. No team, no assistants, no handoffs.
What do I actually walk away with?
Two documents that took 12 weeks to build and will serve you for the rest of your career. The I Am Declaration is the written version of who you are at your best, fixed on paper so the business cannot talk you out of it when the pressure gets high. The Legacy Blueprint is your business translated into a direction you can actually see and execute. Most coaching gives you notes. This gives you something you can open five years from now and still know exactly who you are and where you are going.
How is this different from other coaching?
The Forge starts with identity in Christ, not revenue targets. Most coaching gives you a better business. The Forge develops the person running the business alongside the business itself, in a specific sequence where the left side has to be true before the right side will hold. That is why the results hold long after the engagement ends.
Is this only for Christian business owners?
The Refining is built explicitly around the integration of faith, family, and business. The framework starts with identity in Christ and works from there. The best fit is someone for whom faith is a genuine part of who they are, not a compartment they manage separately from the rest of their life.
What is the investment?
The full investment is detailed below. Before any financial commitment, Chris will have a direct conversation with you to confirm the fit is real. He reads every application personally. If The Forge is not the right place for where you are right now, he will tell you that and point you toward something that is.
What happens after 12 weeks?
Some clients continue into a longer-term program. Others take both documents and run with it independently. There is no pressure to extend and no pitch waiting at week twelve. The goal of The Forge is that you leave with more clarity than you arrived with, not more dependency on the next call to know what to do.
Chris accepts four clients per quarter. Every spot is filled by application only. There is no checkout page.
The Investment
How this works.
And what it costs.
The Forge is structured in three stages. Each stage is four weeks. Each stage is $4,000. You pay as you go, and at the end of each stage the decision to continue is yours.
This matters. Once Chris accepts you into The Forge, he is fully committed. You are not one of thirty clients on a roster. You are one of four. His time, attention, and thinking are oriented around your situation for the full 12 weeks. That is why availability is this limited and why the application process exists at all.
Stage One
Foundation
Weeks 1 through 4
$4,000
The real situation is named. Identity work begins. By the end of this stage you know exactly what you are actually dealing with.
Stage Two
Build
Weeks 5 through 8
$4,000
Influence developed and applied. The business begins carrying your culture without requiring your constant presence at the center of every decision.
Stage Three
Legacy
Weeks 9 through 12
$4,000
Both documents completed. The full picture comes together. You leave knowing exactly who you are and where this business is going.
"Most coaches will keep you as long as you keep paying. That is not how this works. I am committed to you from the moment I accept your application. Whether you stay through all three stages is entirely your call. I will never make a pitch for the next stage. The work will."
What You Receive
Everything in
one place.
Here is everything that gets built across the 12 weeks, and what it would take to find any of it somewhere else.
Core Offer
12 weekly one-on-one sessions with Chris Moore
60 minutes, built entirely around your situation that week. Not a curriculum. Not a checklist. A real conversation with someone who has been in the room with owners at every stage for 25 years. No team, no assistants, no handoffs.
Market value
$18,000
$1,500 per session. Executive coaching rate for a credentialed operator with 25+ years and private equity advisory experience.
The I Am Declaration
Your leadership identity in writing. Built across 10 weeks. A first-person document that captures who you are at your best and holds that fixed when the business tries to tell you otherwise. Executive coaching for this level of identity clarity runs $400 per hour.
Market value
$4,000
10 hours of executive coach identity work at $400 per hour. Conservative.
The Legacy Blueprint
Your business strategy document. Attraction clarity profile, 90-day automation plan, and legacy vision map. A boutique strategy consultant charges $15,000 or more for a comparable deliverable. You receive it inside the engagement at no additional cost.
Market value
$8,500
Conservative against the $15,000 floor for boutique strategy work at this scope.
Between-session direct access
Direct line to Chris between weekly sessions for the full 12 weeks. The moment that needs addressing never waits for Tuesday at 2pm. Fractional advisory access at this level runs $2,000 per month minimum.
Market value
$6,000
$2,000 per month times three months. Fractional advisory market rate for senior operator access.
Pre-engagement deep-dive assessment
Completed before session one. Chris reads it carefully. The engagement starts with a clear picture of where you actually are. Most coaches spend two or three sessions getting oriented. That time is yours from the first hour.
Market value
$1,500
Two to three coaching sessions recovered. At $500 per session that is $1,000 to $1,500 in time returned before the engagement begins.
What actually changes.
20 recovered hours per week
Clients consistently report moving from 60-plus hours to around 40. At $1.5M in annual revenue your effective hourly rate is roughly $750. Twenty hours recovered per week across 12 weeks is 240 hours. That is not a benefit. That is the return on the entire investment, and it compounds every week after the engagement ends.
Economic value
$180,000
240 hours times $750 effective hourly rate. Conservative. Does not include compounding value of those hours applied to high-leverage work.
You receive $38,000 in coaching and deliverables for $12,000. The recovered hours make it an 18x return on your investment.
Apply for The Forge
Four clients.
One conversation first.
Chris accepts four clients per quarter. Every spot is filled by application only. Before a single dollar changes hands, he will have a direct conversation with you to confirm the fit is real. If The Forge is not the right place for where you are right now, he will tell you that plainly and point you toward something that is.
$12,000
Three stages · $4,000 each · Your decision to continue
Apply for The ForgeApplication required · Not all applicants accepted · Limited to four clients per quarter